Social Media 301


Domus Consulting Group is thrilled to present part 2 of our highly acclaimed Social Media Marketing Workshop webinar series. Our next series is called Social Media Marketing 301 – the “MBA” course. Over 12 weeks starting Friday, January 16, we will show you how to leverage the Social Media Marketing System we developed with you in our 101 course by actively creating the teams, groups and networks (yes, they’re all there in your System) to build an active online presence through your own media and web properties. We show you how to make your website(s) / social network the go-to real estate source for your region or neighborhood, with minimal cost and risk, and work together with your team and networks to make them successful.

Our curriculum is part technology primer – how to build these web properties, part MBA management think, and all practical and executable. Almost all of our current 101 participants are now forming groups to develop web properties.

“Together with Domus Consulting Group, we developed one of the first independent blog networks — Homescopes — and launched it last year. We’re now positioning Homescopes to be the leading breaking news source for the Northern California housing markets, and expect that consumers will be compelled to follow our collective news feeds before they pull the trigger. The best part about the Homescopes experience is the auto-pilot factor; development was easy and once launched, we ignored it and let it distribute our content for us.”

“We’re now expanding Homescopes to 100 agents, and believe it will become a valuable lead generating online asset in its own right. Anybody can develop a “Homescopes” for their market and reap the benefits of owning your own online marketing resource. This really is the new wave to become a successful real estate agent”.

Marian S. Bennett, Realtor
Coldwell Banker
(650) 712-2460

http://www.mariansbennett.com/

The regular price is $349.00 for the full 12-week program. We’re offering a $100 discount for all alumni who sign up by December 20, 2008, bringing the cost down to only $249.

Money-back guarantee: If after attending the first two sessions you decide this isn’t for you, just let us know, and we’ll cheerfully and promptly refund you your money.

To register, click on one of the orange “Signup” buttons.

Curriculum

Week 1
 The future of real estate marketing. Not only develop an online presence with social media, push that presence actively with your own websites. Setting goals for developing web properties.
Week 2
 Developing the online business development plan. How to leverage the Portable Social Graph and the Social Broadcasting System
Week 3
 How to build your first web property using the Homescopes/ChaseNation templates – step by step
Week 4
 How to market your vision and think like a social media entrepreneur – practical steps from 20+ years experience
Week 5
 How to develop your Homescopes property and build a “newswire” network – practical exercise
Week 6
 The Portable Social Graph. Integrating social media into your web properties – widgets, viral marketing, etc. Understanding the power of Facebook Connect and Google Friend Connect.
Week 7
 Developing the online business model – i.e., attracting affiliate sponsorships, win/win mass media partnerships, leveraging the power of your network to reap benefits with Real Estate 2.0 sites
Week 8
 Understanding the blogging platform and the blog network construct – foundations of social network property that you need to be fluent in.
Week 9
 Marketing and scaling web properties, it’s a group effort and different than individual real estate marketing
Week 10
 Corporate law, legal and accounting issues of managing web properties. Business protocol. Developing management committees. It’s not as complex as it sounds.
Week 11
 Applying the lesson plan: laboratory of case studies of web properties being developed by Workshop participants
Week 12
 Special session discussing new business models, trends in the social media and how to scale your web property.
Testimonials