We believe Web 2.0 is creating a sea change in real estate marketing. Web 1.0 spawned the ubiquitous broker and agent websites that deliver one-way information to the consumer. Web 2.0, more topically dubbed Real Estate 2.0, encompasses the blogs, the social networks and other online applications that promote direct dialogue between the real estate professional and consumer. Blogging has proven to be the best method for developing online presence to attract search engine, leads and client traffic. We’ve been advocates, coaches and thought leaders on blogging as demonstrated on our two blogs Transparent Real Estate and 3 Oceans Real Estate.
References:
Explaining Web 2.0
How we work with brokerages
Brokerages work with us to develop the next generation broker websites that highlight their agents’ blogs. We show brokers why blog-enabled websites have superior lead generation capabilities over traditional IDX websites. It behooves brokers to have their agents blogging.
We understand the hurdles agents face in starting and maintaining a blog; the blogosphere is littered with abandoned real estate blogs. We first work with brokers to encourage their agents to blog through a series of workshops, and then follow up with education and coaching so they can develop a web property that will market themselves for the rest of their career. Successful agent blogs directly benefit the broker website and become powerful assets for recruitment and lead generation.
Finally, the brokers’ costs for instituting this dynamic Web 2.0 presence and motivating their agents? Blogging can be started free, and we have solutions that are just as reasonable.
How we work with lenders and title insurance companies
Lenders, title insurance companies and their subsidiaries providing real estate settlement services face the same sweeping changes of Real Estate 2.0 - service like provisioning mortgage and title insurance, and managing the settlement processes are performed most efficiently on the internet. Selling and marketing these services is changing from “office donuts delivery” to online data delivery. Although the personal aspects of service are always paramount, it’s more important for these service providers to add value to their clients’ business development and education.
We work with lenders and title insurance companies by developing a portfolio of seminars and hands-on workshops to educate their clients on how to take advantage of the new world of Real Estate 2.0. More importantly, we offer the same counseling to the representatives of lenders and title insurance companies so they can add real value to their client relationship.
How we work with real estate technology companies and venture investors
Real estate and technology are two different worlds that speak their own special languages and often harbor conflicting expectations. We’re strategy experts with over 30 years combined experience developing corporate and Web 2.0 product strategies. Moreover, we’re not “ivory tower”, we create execution plans and follow through. Our Principals’ backgrounds encompass:
- Internet startup management
- Technology analyst with McKinsey, a global management consulting firm
- Investment banking - eight years experience
- Real estate settlement services management
- Four years practical experience working as a real estate agent
We construct the bridges that get technologies and online applications adopted by the real estate community. We do this by leveraging our knowledge of the Real Estate 2.0 space, developing viral marketing strategies, and applying the assets of Web 2.0 to building next generation products and applications.
